Welcome to Be Human First! #JustAskJaz
Finally become the human you were designed to be - not the one the world said you should be!
Join thousands of others and learn how to unleash your true potential, be more resilient and drive change with bite-sized videos, masterclasses, courses and live training.
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It's time to stop living as if you have spare lives hanging up in the wardrobe!
Start for free today with #JustAskJaz. Bitesize straight-talk from Jaz
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Living Life with the Handbrake On?
You know you're meant for more, but something keeps holding you back.
That annoying voice telling you to play it safe, put others first, and stay in your comfort zone (which, let's be honest, isn't even that comfortable anymore).
Meanwhile, your true potential - and the impact you could make - remains just out of reach, waving at you from the distance.
Sound familiar?
Lead With Confidence
From "Who, me?" to "Watch me!" - without the ego trip
Create Lasting Impact
No more compromising on boundaries - build a legacy that matters
Live without limits
Use out bespoke tried and tested tools to finally step into your full potential
Break free from 'Playing It Safe' mode
Every day, brilliant humans like you are held back by societal 'shoulds' and self-imposed limitations.
You're neglecting yourself putting others' needs before your own, and wondering if you're 'good enough'.
(Spoiler alert: You ARE good enough, and we've got the science to prove it!)
The cost? Your dreams stay on hold. Your impact remains limited. And that nagging feeling of 'not enough' seeps into every area of your life faster than red wine into that new white shirt.
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Goodbye overwhelm - hello unstoppable!
Putting everyone else's oxygen mask on first - and running out of air yourself?
Watching others lead bravely while you play it safe?
Shrinking yourself to make others comfortable?
Feeling responsible for everything but in control of nothing?
Waiting for permission to live life at full volume?
These common traps are actually evidence of your care and consciousness! It's your brilliant brain is trying to protect you!
But here's the thing - you can rewire these responses faster than your phone updates its apps, and with much better results.
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It's time to flip the script
Lead yourself and others with natural confidence and authenticity
Set healthy boundaries without guilt
Make decisions from a foundation of confidence, not fear
Create meaningful impact in everything you do
Feel totally at home in your own skin
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This if for you if...
✓ You're ready to break free
Tired of that inner critic working overtime? Our toolkit gives you the exact steps to build unstoppable confidence.
✓ You're done people-pleasing
Ready to stop being the every Tom, Dick and Henrietta's free therapist? Learn how to set boundaries that stick.
✓ You're ready to create a legacy
Stop wondering 'what if' and start asking 'why not?' Turn your self-doubt into your superpower.
✓ You want to be part of a thriving community
Because working harder isn't the answer. Join our tribe of everyday heroes.
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Your Success Roadmap
How to be 10% braver with your very own Human First Framework:
Unlock Your Story - Decode your brilliant brain's protection mechanisms and rewrite limiting beliefs
Build Your Toolkit - Master practical techniques to amplify your impact and resilience
Create Lasting Change - Develop sustainable practices that turn your humanity into your superpower
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Meet your guides
We're Jaz and Ed Ampaw-Farr - pioneers in human-first leadership with over 30 years of experience transforming everyday heroes into extraordinary leaders.
From Jaz's journey from care kid to international keynote speaker, to Ed's expertise in predictive leadership coaching, we've helped thousands of professionals unleash their true potential.
Our approach isn't just professional—it's personal, built on intentional living, authentic leadership, and being 10% braver!
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What you'll get...
9 comprehensive transformation toolkits
Bite-sized video lessons for busy humans
Interactive playbooks for immediate implementation
Private community of fellow everyday heroes
Lifetime access to all materials
Monthly live SWAG sessions with Jaz and Ed
Not sure? Try today for free. Cancel anytime.
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Learn anytime, anywhere
It’s a done for you, step-by-step roadmap to embedding ambitious levels of resilience, turning the volume down on imposter syndrome and amplifying your own leadership voice to bring out the best in yourself and others.
Transformational Toolkits
Access engaging video content paired with interactive playbooks designed to spark real change!
Supportive Community
Join a judgment-free zone of like-minded individuals to share ideas & progress.
Goal Achievement System
Set monthly goals with gentle reminders and progress tracking to keep you moving forward.
VIP Group Coaching
Connect monthly with Jaz & Ed in exclusive group calls for questions, celebrations & personal guidance.
What people are saying...
I am way more than 10% braver!
I have applied to speak this year on ITT. constantly in my head is ‘they will say no, you are not good enough’ but then another thought ‘ but yeah you were 10% braver to apply and if they don’t want you guess what, their loss’.
KELLY WOODFORD-RICHENS
"Jaz set me on a path I never dreamed possible by encouraging me to apply for a TEDx talk.
What can I say? Oh so much! I would never in a million years have thought I was brave enough or had enough confidence to pull a talk together but Jaz drew it out of me! Her inspiration and support has reconnected me with my purpose and has changed my life. She is amazing and I simply wouldn’t have been able to this without her guidance. She is my hero!"
GEMMA OATEN
"It's official. Apparently I'm already brave!
I did the exercise asking a few friends to tell me about me.
I now have a list!
‘Role model. Driven. Organised. Stylish. Approachable. Intelligent. Warm. And most definitely someone I am proud to say is a friend.’
The truth:
‘I see you as someone who is stronger than they think, because you listen to the critical voice more than you examine the factual evidence of your achievements.’
There’s more and I’m still processing. It’s been hard but bravery wins out.
The T-shirt doesn’t lie!
LYNNE PARKER
Start today with a free 7 day test drive
This isn't vanilla flavoured personal and professional development - it's a transformation in how you see yourself and show up in the world.
If you're ready to turn your humanity into your superpower and create lasting impact, we're ready to show you how.
Monthly
£49.95
FOR INDIVIDUALS
+ 7 days free trial
Unlimited access to ALL content
Cancel at any time
£49.95 per month
Annually
£495
FOR INDIVIDUALS
+ 7 days free trial
Unlimited access to ALL content
Cancel at any time
£495 per year
Discounted Group Access
FOR ORGANISATIONS & TEAMS
Discounted pricing starting from £6 per person per month
Access to all content for your entire organisation
Bespoke content and pathways
The pen is in your hand...
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